Pre-Seed · August 2026

The Belonging
Intelligence Layer.

AI-native infrastructure that measures, builds, and proves belonging inside enterprises, universities, communities, and cities.

Tour the thesisSee the ask
Visualisation of a belonging graph: clustered people nodes connected by luminous edges
The asset we compound
A proprietary belonging graph across every organisation we run.
$7M
Pre-seed target · SAFE
$46.7M
Post-money valuation cap
<15%
Dilution ceiling
18
Months to Series A
01 · The cost of not belonging

Documented. Quantified.
Completely unmeasured inside organizations.

Engagement platforms hand HR a flat number with no operational mechanism. Connection tools create ad-hoc introductions with zero outcome tracking. Nobody orchestrates belonging and proves the outcome. That is the whole company.

$0T
Global disengagement
Gallup — ~9% of global GDP lost annually to disconnected employees.
0%
Students reporting loneliness
Trellis Strategies · Active Minds places this at 64.7%.
$0B
US loneliness absenteeism
Cigna — stress-related absence caused directly by workplace isolation.
$0B
US student attrition
~$21,000 lost per single four-year university dropout.
02 · Market timing

Three structural windows opened at once.
All three are closing rapidly.

01/03

The Regulatory Window

  • EU AI Act Art. 5(1)(f) has prohibited workplace emotion inference from biometric data since Feb 2025.
  • Fines up to €35M or 7% of global turnover.
  • Competitors' sentiment scoring is now a liability. Ours is a compliant moat.
02/03

The Capital Window

  • AI captured 41.7% of all seed capital in 2025 at a 38%+ valuation premium (Carta).
  • Gulf sovereign programs subsidize AI entry — Hub71, DIFC, NTDP.
  • Capital flows to large AI rounds or tiny ones. Nothing sits in the middle.
03/03

The Model Window

  • Open-weight bases (Llama, Qwen, Mistral, Kimi) make a vertical model buildable on a startup budget.
  • A 70B LoRA fine-tune costs ~$180 of GPU time on standard clouds.
  • Whoever owns the belonging graph first owns the category.
03 · Belonging as infrastructure

Beyond features. A company-wide system layer.

Four operating primitives, one proprietary foundation model.

01 · Match
TribesEngine

AI forms intentional small groups from values, roles, goals, and life stage — built on Irving's stable-roommates algorithm, in production.

02 · Orchestrate
Ritual Engine

Structured weekly micro-interactions. Real belonging is built through continuous repetition — not ad-hoc introductions.

Foundation
Zoe
One model. Two faces.
03 · Prove
Analytics Panel

Aggregate analytics for HR & student affairs: participation, ritual completion, retention, opt-in WHO-5 outcomes. Zero individual scoring.

04 · Distribute
API-First Integration

Native deployment into Slack, Teams, Google Workspace, Workday, BambooHR, Rippling, and modern university information systems.

04 · Product architecture

Five companions.
One training loop.

What users experience as social companions, our model treats as high-value labeled behavioral training signal.

Companion
Anton
Calm Anchor
What the user sees

Private 1:1 support, 60-second mental resets.

What Zoe learns

Aggregates organizational health only. No individual leak.

Every interaction feeds Zoe — our proprietary vertical model for belonging & organizational intelligence. Standalone API. One model. Two faces.
05 · Traction & assets

Not a slide-deck company.
The tech ships.

Hello.Serene App
Live

Live in the Apple App Store. Consumer gateway for initial tribe formation and systematic ritual testing.

Web Platform
Production

Production-ready enterprise & university dashboard, admin console, and active cohort management tools.

Matching Engine
Shipped

Deterministic, explainable matching built around Irving's stable-roommates algorithm.

Hytribe API
Live

Streaming API distribution across Slack, Telegram, and Discord endpoints.

Our honest position

Pre-revenue. Zero paid corporate contracts signed. Everything else is built.

  • Complete working product ecosystem.
  • Live API platform in market.
  • International corporate structure in flight with Gunderson Dettmer Singapore.
  • Active Gulf go-to-market team on the ground.

The objective of this round is to transition a fully functional product into a scaling business venture.

06 · Market size & pricing

Sized bottom-up.
Beachhead in Dubai.

Enterprise belonging context
Enterprise

Distributed teams, hybrid offices, global mobility — where disengagement quietly compounds.

University belonging context
University

International cohorts where belonging directly predicts retention and completion.

TAM · HR Tech
$47.5B
→ $77.7B by 2031 · 10.35% CAGR
SAM · Engagement
$1.05–1.22B
→ $2.61B by 2030 · 16.4% CAGR
SOM
Dubai Pilot
80–90% expat, subsidized mobility
Tier
B2B Enterprise
Price
$10–18
seat/mo
Reference
500 seats = $108K ARR
Tier
B2U University
Price
$40–65
student/yr
Reference
5,000 students = $325K ARR
Tier
API Access (Zoe)
Price
$0.10–0.20
per call
Reference
Infrastructure distribution
Tier
B2C HyTalks
Price
Freemium
premium
Reference
Continuous user seeding
Gross margin
65–70% pilot → 75–80% scale
Inference
$0.23–2.50
/seat/mo
07 · Financial projections

Base case vs. Bull case

We underwrite the base case strictly. If you fund us, that's what you're underwriting. The bull case is what we chase actively.

Base ($M)
Bull ($M)
ACV
$100K enterprise
Pilot → paid
30–40% (vs 5–12% median)
NRR
≥100%, payback 12–18mo
Seed entry
M9–12, 5–10 pilots, $0.5–1M ARR
08 · Live unit economics

Model the round
in real time.

Move the assumptions. Every number below recalculates from our published pricing and pilot-conversion bands — no hidden fudge factors.

Assumptions
$508K
Modelled ARR
Blended enterprise + university
$366K
Gross profit
At 72% blended margin
6,650
Seats under management
Graph edges compounding
ARR ramp to month 24 ($K)

Illustrative model built from the published pricing tiers and stated pilot-conversion band. Not a forecast or a guarantee of returns.

09 · Competitive moat

Software is not a moat.
The graph is.

The compounding value cycle of our proprietary vertical organizational graph and benchmarking pipeline.

01
M0–6
Rent

Rent intelligence from frontier models. Zero data assets yet. Fast shipping, no durable defense.

02
M6–12
Instrument

Instrument every workflow and touchpoint inside clients. First behavioral user signals captured.

03
M12–18
Measure

Build baseline belonging graph and index proprietary benchmarks. Hard ground truth emerges.

04
M18–24
Specialise

Train domain models on your network graph assets. Superior contextual recommendation.

05
M24+
Own

Own the vertical model and the core enterprise intelligence layer. Deeply compounding moat.

10 · Competitive differentiation

Everyone measures sentiment or introduces users. Nobody proves outcomes.

Vendor classMeasuresConnectsOrchestratesProvesData moat
Culture Amp / GlintStatic surveys————
Donut / 10K Coffees—Ad-hoc———
Mainstay (chat nudges)——Nudges——
Generic LLM copilots—————
Hytribe Continuous Algorithmic Systematic Quantified Compounding
11 · Trust & data architecture

How we win over every CHRO, chancellor, and compliance officer.

What employers NEVER see
  • ×
    Individual sentiment tracking
    No individual emotional scoring is ever computed, structured, or made accessible.
  • ×
    Private chats & workflows
    No single employee/student's private companion logs, check-ins, or interaction records.
  • ×
    Direct attribution
    Who spoke to whom, individual sentiment trends, or granular peer matching data.
What employers DO see
  • Aggregate network health
    System-wide participation, ritual compliance velocity, cohort retention rates.
  • WHO-5 baseline indexes
    Opt-in, aggregated wellness indices scored purely at the macro-cohort level.
  • Minimum cohort floor
    System-enforced n ≥ 5 before any metrics calculate or render.

Competitors build invasive emotion surveillance carrying regulatory liability. Hytribe builds compliant cohort health models.

Dubai skyline at blue hour — the Hytribe beachhead market
12 · Go-to-market

Three phases. One deliberate wedge.

Phase 1 · M0–5
Dubai & Abu Dhabi

Founder-led close of 3–5 anchor pilots. Hub71 + DIFC to stretch runway. Complete Singapore consolidation flip.

Phase 2 · M5–12
SG · HK · Riyadh

Establish SG treasury, activate HK pipeline. Riyadh launch into the fastest-growing venture ecosystem on earth. Transit founder → AE.

Phase 3 · M9–12
Priced seed

Raise institutional $20–30M seed from a position of execution strength. Retain $3–4M treasury buffer to de-risk milestone transitions.

13 · Allocation of funds

Full $7M strategy split.

Milestone-gated between Tranche 1 ($1M · M0–5) and Tranche 2 ($6M · M5/6–18).

Tranche 2 release gate: ≥2 enterprise pilots in active procurement + D7 retention >15% + graph instrumentation fully operational.
14 · Execution gates

12-month proof.
No down rounds.

What must explicitly be achieved to vindicate our $46.7M valuation cap at seed entry. If we miss, we extend runway on reserve capital — never a down round.

Paid Enterprise Pilots
5–10 active paid pilots
30–40% pilot conversion (vs 5–12% market).
Annual Run Rate
$500K – $1M ARR
Transparent linear path to Series A.
Brand Highlights
2–3 reference accounts
Gulf & Asian anchors → category leadership.
Graph Edge Volume
Thousands of tribes / edges
Longitudinal network data across ≥2 geos.
Zoe Benchmarking
≥15% over baselines
Superiority on top 3 vertical tasks.
Capital Efficiency
Burn multiple < 2.5x
NRR ≥100%, targeting 110%+ top-decile.
15 · Founders & leadership

Design. Engineering. Regional execution.

ET
Elijah Tumusiime
Founder & CEO

Design background. Owns fundraising, pricing, positioning, senior hires, category narrative. Personally closes the initial 3–5 reference accounts.

AB
Adam Balogun
Co-founder & CTO

Quantitative engineering background based in NY/NJ. Owns global engineering stack, matching engine, graph schema, and the Zoe program.

MY
Maggie Sze Man Yiu
Fractional Head of BD

Based in Hong Kong. Directly drives APAC corporate pipeline, enterprise opportunities, and university relationships.

Capital deployment request

The pre-seed allocation.

$7,000,000
Capital amount
Milestone-gated split
SAFE
Instrument
Post-money cap-only
$46.7M
Valuation cap
Top-decile positioning
<15%
Dilution ceiling
Hard post-money target

We're asking you to underwrite capital discipline and clear operational goals: paid pilot validation, ARR run-rates, retention, and structural network graph assets.

Belonging touchpoints affect every organization globally. If the Belonging Intelligence Layer becomes to organizational infrastructure what communication is to Slack, the long-term scale of this platform is civilization-scale.